James has over 20 years of experience on three continents. I have known him for a few years now over which time we have discussed the state of the automotive industry as a whole as well as our common passion for cars.
During our talks after he left Toyota, we agreed that it would be great to have him bring his product knowledge into our dealership to build on ongoing training for our staff in the ever expanding SUV market. He provided our staff with a great presentation on comparisons between our Hyundai products (mainly Santa Fe, with some information on Tucson) to the competition, including Toyota and Honda.
Our staff left the presentation with greater insight and areas to focus on with our customer base. He briefly touched on leasing, a great area of opportunity for our brand as a whole.
Overall, it was a great experience having him share his knowledge and research with our team. I would highly recommend James for his professionalism, humble attitude and work ethic.